CSSA Newsletters

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Newsletters

The CSSA began publishing a newsletter for its members in 1988. Originally, the newsletter came out 6 times a year but the frequency was reduced to 4 times a year in 2005. The newsletter is put together by the Newsletter Editors, and includes contributions from members across Canada, as well as information on the ongoing work of the CSSA executive. 2010 Newsletter Deadlines

May 12 (Summer Issue)

August 18 (Fall Issue)

November 17 (Winter Issue)

Advertising Rates/Information

The information below is excerpted from the CSSA Newsletter
Additional information is printed in each issue.

Colour Ads

Front Cover (incl. ½ page write-up)

$175.00

Inside Front Cover

$100.00

Back Cover (incl. ¼ page write-up)

$125.00

Inside Back Cover

$75.00

Black & White Ads

Full Page

$42.50

Half Page

$25.00

Quarter Page (no photo)

$15.00

Colour Inside Ads

Full Page $80.00

Custom Ad Design payable to CSSA National $20.00

Extras

Full Bleed Covers (see Front Cover Issue 21-4 for example)

$15.00

Each additional photo to be scanned (max 4)

$10.00

Preferred placement-paid in advance per page

$10.00

Classified Ads $.10/word with a $5.00 minimum

$25.00

In Memoriam - ¼ page no photo

0.00

In Memoriam – ¼ page ad with photo

$15.00

Extra copies, includes postage

$15.00

Make sure your ads arrive well before the deadline date to ensure inclusion in the current issue. Ads received after the deadline may have to appear in the next issue. We can accept hard copy ad, but ….

The preferred method for receiving your ad is by email or disc.

Make sure the photo quality is at a high output resolution –
at least 300 DPI.

PLEASE NOTE:

1. Extra costs may not apply if the ad is sent via email.

2. Only Member Clubs (not individual members) may place a free one-page ad once per calendar year.

3. Rates for Non Members & Non Member Clubs are double the listed price.

4. If we publish an original article, poem, cartoon, etc., the submitter will receive a $10.00 ad credit (no cash value) for use on future ads. Ad credits are not transferable and must be used by the date written on the voucher. Only one voucher per person per Newsletter will be issued. Only text allowed.

5. If you design your own ad, please be advised that the photo should be at least 300 dpi, and in a separate jpeg file. Please send by email or disc. Please send the text separately, Word format is preferred. The Newsletter Editor will insert the photo. If you cannot design your own ad, there are many designers who are willing to do it for you, or you can contact the Editor for assistance.

6. If you mail your photos, please protect them with cardboard or special photo mailers. The CSSA cannot accept responsibility for damaged photos. Your photos will be returned with your newsletter unless you specify otherwise and provide a self-addressed envelope stamped with correct postage.

7. Use Canada Post Express Mail if you are concerned about time frames. If you must get your ad to the Editor within 48 hours, use PRIORITY POST.

8. Your ad must be accompanied by your payment.

9. All content is to be sent to Sherrie Sparling. All payment arrangements are to be made through Treasurer Cathie Kraemer ( katylou@bmts.com ).

DISCLAIMER:

Any claims, views and/or opinions expressed in the Newsletter do not necessarily reflect those of CSSA Fanciers Inc/Canadian Shetland Association. The CSSA will not be responsible for any problems that arise from such claims, views and/or opinions.
We reserve the right to edit copy.

Ads may be paid by cheque/bank draft/money order payable to CSSA Fanciers Inc

by using PayPal and your credit card.

N.B. PayPal payments may be subject to an additional charge of $2.50 per $40.00 billed.
CSSA Fanciers Inc has no control over this cost.

Guidelines for full page Advertising Brags

Advertising: Under the Canada Post Publications Mail Agreement we are not allowed to advertise, or accept commercial advertising. What we call “Ads” are allowed as “Member Brags” by Canada Post. We therefore cannot put any price information in the newsletter regarding stud fees, nor can we accept advertising of dogs/litters/puppies for sale.

Ad Content and Size: Inside ads should be submitted to the editor as jpeg files, as this format loses little quality when converted to pdf format for printing. Ads submitted in other formats such as MS Word, or as pdf files lose quality when converted/re-converted. Again, nothing for sale can be advertised.

Inside ads must measure exactly 8.5” by 11”. Colour inside ads must be crisp and clear and should be at least 350 dpi and about 3.5 MB in size. B&W ads must have the same dimensions but must also have greater contrast if a background image is used in the ad, as B&W ads with busy backgrounds can have loss of clarity when converted to pdf files.

All interior pages are printed on 24# stock regardless of whether the page is text or ad copy.

Covers: Covers are in a different category as the jpeg file must measure 8.75” by 11.25” in order to achieve a full bleed. There can be no text closer than ¾” to any edge as the covers are run on larger paper then individually cut down to give full bleed. Resolution for covers must be no less than 400 dpi and preferred file size is 4-5MB. Covers are run on 100# paper.